Augusto Carneiro, founder + CEO of Nossa Familia Coffee, which is Oregon’s first B-corp coffee roaster. He holds strong values where family is always first. He grew up in Rio de Janeiro, spent his free time with extended family at their farm / coffee plantation an 8 hour drive away in the Brazil highlands. Augusto reached out to 120 college tennis programs and University of Portland was the one that accepted him. He became an engineer but his passion was to connect his vocation with family — leading him to import coffee from his family’s farm in Brazil and Nossa Familia Coffee was born. Like many of us, he fell into becoming an entrepreneur and a self-taught marketer.