I had the chance to interview an old friend who I nearly killed (youthful bravado + inexperience) in a mountaineering climb up Mt. Hood 20 years ago - Tim Goldsmid, VP of Marketing at Jack Link's, the largest and tastiest beef jerky company in the country. Tim shares his story of a life turning point in college where he took a year off during college to work in Crested Butte, Colorado. From that point onwards, his career has taken off! Tim shares his take on how major consumer brands will need to adapt to hyper-personalize their marketing efforts to be relevant in the near future.