Faces of Marketing

Faces of Marketing

The Faces of Marketing podcast, hosted by Ryan Buchanan explores the human stories, careers, and lives of different people and their perspectives at all levels of the marketing + creative profession. The interviews dive deep into how people grew up and the formative experiences that shape who they are today.

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    #23 Faces of Marketing: Mark Bitterman, founder of The Meadow

    Mark Bitterman, founder of The Meadow and eponymous Bitterman Salt Co., is at the forefront of the artisanal food movement. His blending of premium craft goods and masterful storytelling create not just exquisite products but meaningful experiences and relationships within his devoted customer base.  Mark's childhood practice of letter writing nurtured a way with words, which, along with a naturally acute sense for the tactile, informed an ability to help others see the beauty in the details. As a kid, he was such a loner that he raised a large community of rats in his backyard chicken coop in Santa Barbara and routinely brought home live rattlesnakes to Mom. Mark's charisma found him loner-come-student body president in high school and later a writer-come-handyman in France - not to mention launched his salt empire and won him a James Beard Award.

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    #22 Faces of Marketing: Jessi Duley, founder of BurnCycle

    Jessi Duley is pure energy and a badass entrepreneur. She is the founder + CEO of BurnCycle and comes from a family of entrepreneurs - her Dad (also her hero) is on his seventh business as a founder. Jessi has created a diehard following of melt-your-face, ride-or-die workout customers who live and breath BurnCycle. In the first 3 years of the company, she opened a new location at the same time as giving birth to each of her 3 kids. One beautiful thing about this interview - I didn't expect the conversation to so openly go into her struggle with mental health and the ups and downs that go with that. You can't get much more human than this interview- take a listen!

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    #21 Faces of Marketing: Kali Thorne Ladd, co-founder of KairosPDX

    Kali Thorne Ladd is one of the most dynamic social entrepreneurs I know. She is co-founder and Executive Director of KairosPDX, which started as a charter school in North Portland, primarily for kids of color and started a movement in Portland for delivering equitable education for underserved kids, their families and the community. A defining moment for Kali was serving in the Peace Corps in South Africa for 3 years after college. In a post-Apartheid society, she saw first-hand how education defines a society and was determined to come back to the US and create system change to a US education system that chronically fails black and brown students. Her non-profit, KairosPDX, is one of the few bright spots in Oregon equitable education that is a model for how to transform our curriculum nationwide.

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    #20 Faces of Marketing: Kirsten Quigley, founder of LunchSkins

    My sister + best friend, Kirsten Quigley, is founder + CEO of LunchSkins - an eco-friendly alternative to Ziploc baggies designed to reduce plastic pollution and sold in Target grocery, Whole Foods, Container Store and hundreds of retailers across North America. Kirsten shares openly about the extreme stress of betting the company on a new product line of recyclable paper bags versus the reusable fabric bags that consumers were using for years. As kids, we had a bunch of weekend adventures at our Maryland farm, but the thing that most defined Kirsten between high school and college was an international trip to Southeast Asia where she discovered that she felt most alive in uncomfortable places and situations that were most out of her comfort zone. That has served her well throughout her life and especially as an entrepreneur.

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    #19 Faces of Marketing: Justin Riordan, founder of Spade + Archer

    Justin Riordan, the founder + mastermind behind the world's first ever Guaranteed home staging company called Spade + Archer, shares openly about his life journey + entrepreneur journey and gives some old school marketing tips of bringing it back to milk and cookies. Justin has had a massive personal growth year in 2018 - 1) he launched a risky new service called Guaranteed that had never been done before, 2)hadn't heard from his birth father in 20 years and found out he was recently convicted as a child molester, 3) then his warehouse burned down on 4th of July. All in a matter of a few months, and Justin talks about this "flopportunity" as it led to a new building twice the size at same cost, huge increase in profitability, and doubled the size of the staff and company. Solid Gold!

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    #18 Faces of Marketing: Cathey Armillas, How to Rock a TED Talk

    Cathey Armillas is a marketer, speaker, and author of “The Unbreakable Rules of Marketing” and “How to Rock a TED Talk.” Cathey is a speaker coach to me and some of the best TEDx speakers I’ve seen, including a bunch of our entrepreneur friends. What touched me the most about Cathey’s life story is the inspiration and profound love she has for her younger sister, Karen — a sister who showed up for her again and again through Cathey’s dire moments post-divorce or roller-coaster emotions starting her own business. All of it.

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    Faces of Marketing: Augusto Carneiro, founder of Nossa Familia Coffee

    Augusto Carneiro, founder + CEO of Nossa Familia Coffee, which is Oregon’s first B-corp coffee roaster. He holds strong values where family is always first. He grew up in Rio de Janeiro, spent his free time with extended family at their farm / coffee plantation an 8 hour drive away in the Brazil highlands. Augusto reached out to 120 college tennis programs and University of Portland was the one that accepted him. He became an engineer but his passion was to connect his vocation with family — leading him to import coffee from his family’s farm in Brazil and Nossa Familia Coffee was born. Like many of us, he fell into becoming an entrepreneur and a self-taught marketer.

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    Faces of Marketing with Lou Radja, founder of Be More Give More

    Lou Radja, founder + owner of Be More Give More is one of the warmest, most inviting people you'll ever meet. His success came from singular life moments of pain and hurt (failing a key test at a distinguished high school in the Congo, or adapting quickly to not knowing any English at 17 yrs old and moving from Africa to Ashland, Oregon). There are dozens of life lessons that are relatable to ALL of us - that Lou literally teaches us in these key nuggets of wisdom and elements of the secrets to life. It's a podcast interview you don't want to miss.

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    Faces of Marketing with Tim Goldsmid, VP Marketing of Jack Link's

    I had the chance to interview an old friend who I nearly killed (youthful bravado + inexperience) in a mountaineering climb up Mt. Hood 20 years ago - Tim Goldsmid, VP of Marketing at Jack Link's, the largest and tastiest beef jerky company in the country. Tim shares his story of a life turning point in college where he took a year off during college to work in Crested Butte, Colorado. From that point onwards, his career has taken off! Tim shares his take on how major consumer brands will need to adapt to hyper-personalize their marketing efforts to be relevant in the near future.

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    Faces of Marketing with Jill Nelson, founder of Ruby Receptionists

    Learn how one of Oregon's top entrepreneurs, Jill Nelson - founder/CEO of Ruby Receptionists, overcame some significant challenges in high school to run a 500 employee company that is one of the nations' Best Companies to Work. Jill was highly influenced by her Mom who was an artist + forbid Jill and her brothers to play by the rules and her Dad was an engineer and creator of systems. Jill herself is this beautiful melding of Accountant / Creative / Rule-breaker / Entrepreneur.

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    #13 Faces of Marketing with Kim Malek, founder of Salt + Straw

    Kim Malek, founder/CEO of Salt + Straw - the most iconic artisan ice cream company in Portland + the country, talks about overcoming a seemingly insurmountable challenge of her father's business + the family going bankrupt her freshman year in college. Kim worked her way through college at tiny coffee company called Starbucks + eventually lived her dream of starting an ice cream company. Oh, and Kim is a state champion Synchronized Swimmer, too.

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    #12 Faces of Marketing with Su Embree, President of DHM Research

    Su Embree has this unique skill of listening to anyone talk and getting a profound insight that even the presenter doesn't know. Su 'Data Queen' Embree became President of DHM Research 20 years ago and recently co-founded a non-profit called Emerging Leaders that is creating pathways to leadership for professionals of color from college to company executives. When Su was 10 yrs old, she wanted to be 3 things - a Spy, an owner of a B and B, and a CEO. She's on her way!

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    #11 Faces of Marketing with Sadie Lincoln, founder of barre3

    Intentions become Thoughts become Things. After moving 13 times in the first 8 yrs of her life, Sadie Lincoln grew up on a commune in Eugene, Oregon. At 21 yrs old, she had a vision of becoming a teacher of teachers in the fitness + wellness world. A dozen years later, that vision became barre3 - creating a movement of 100,000+ women in 98 countries around the world.

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    #10 Faces of Marketing with Jenelle Isaacson, founder of Living Room Realty

    As a kid, Jenelle Isaacson wanted to be a Punk Rock Nun when she grew up. Part of her wish came true as the lead singer of punk rock band Spread Eagle which naturally led her into being a real estate agent + starting Living Room Realty. Jenelle created a niche with clients who didn't fit the "perfect image" mold.

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    #8 Faces of Marketing with Julie Sullivan, co-founder of Ground Up PDX

    Living in Uganda at 22 yrs old + managing 200 women workers brought Julie Sullivan face-to-face with labor strikes + advocating for women's safety. She matured decades in just a couple years and came back to Portland, Oregon to start Ground Up PDX - an almond + cashew butter company that is all about social good, too!

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    #7 Faces of Marketing with Rebecca Armstrong, NORTH agency Managing Director

    Growing up in the England, Rebecca Armstrong learned when to go with the flow and when not to. In the creative agency world, it's adapt or die. On a whim, she decided to hop the pond all the way to Portland, Oregon in 1992 and has been here ever since. She runs a bad ass branding agency called North.

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    #6 Faces of Marketing - with Eli Caudillo & Ryan Buchanan

    As an 8 yr old boy, Eli Caudillo moved from Mexico to a tiny town in Washington called Trout Lake, near Mt. Adams. He was the first in his family to go to college and figured out from a standardized test that he was always meant to be a Designer!

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    #4 Faces of Marketing - with Morgan Armstrong & Ryan Buchanan

    Climbing the world's tallest fire-lookout tree in Western Australia in semester abroad at college changed Morgan Armstrong's life forever. Overcoming that fear of certain death has propelled her to new heights. The most human of Human Resources Directors, Morgan Armstrong shares her life story of knowing since she was a little kid that she was always going to grow up to be a BOSS. And guess what? She is a boss.

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    #3 Faces of Marketing - with Elijah Graham & Ryan Buchanan

    Digital Designer Elijah Graham shares his journey of Parkrose High School in Portland, to being first in his family to go to college. He played basketball at a California college and then finding his home at George Fox University and excelling in design.

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    #2 Faces of Marketing - with Nick Escobar & Ryan Buchanan

    Design Manager Nick Escobar talks about overcoming massive fear in public speaking to be an accomplished stand-up comedian and how that has helped him overcome challenges in becoming a leader in his design career.

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    #1 Faces of Marketing - with Heidi Olsen & Ryan Buchanan

    Lead Software Engineer Heidi Olsen shares on all the things growing up in Minnesota that made Heidi who she is. Heidi talks about leaning into being uncomfortable in college and pursuing her passion in African-American studies and then into journalism, design, and how her career took her into coding and development of websites and marketing campaigns. We also explore what all of us as consumers should expect from brands on how we'll be influenced to buy things in the future.

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